In many ways marketing is defined as how well you influence emotional triggers like pride, fear, guilt and an instant to delight to craft messages about a particular service or a product.

It doesn’t mean that medical practices are exempted from content marketing because of the fact that the patients experience the above mentioned emotions while visiting the doctor’s office.
Below are outlined some basic marketing techniques to help your practice get started.

Define your practice

If your medical practice clearly states that you are a pediatrician than you are defining yourself right?
Not exactly, as you have spent years earning credentials and studying about your medical specialization. Then there is no need to reduce it to one word. Describing your practice helps you to communicate with your patient to let them know your value, goals etc. so that they will feel comfortable and confident in your care. Before defining your practice on paper perform a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). 

Branding

Branding isn’t the packaging on your favorite brand of suit but it is one of the most important investments that you will make.

Follow three Cs of branding: credibility, consistency and connection. With a good design comes credibility and it enhances your image providing your patients the impression of what you are doing. It is also an opportunity to familiarize yourself, before the patient visits your office.

Consistency is pivotal to extending the sense of familiarity and comfort and it is the backbone of the connection that you will establish with patients. The way you do branding will help express who you are, what you can deliver and why anyone should trust you.

Don’t forget to spread your branding over to the corporate environment through business cards, envelopes, print ads, prescriptions and envelops among many other materials. Branding is consistently important to stress the benefits of your practice to your community.

Social media

Having a web presence is a must. It should not just be about making up a page or two using a standard template and pictures. Your website should be informative and it needs to match your brand. Search Engine Optimization (SEO) plays its role here, so if you are making your own website or hiring a professional to do so make sure that your content is picked up by the search engines.

Usability is one of the most important elements of your sites success and Patient needs to feel comfortable in your online home. Your website is your practices’ online presence on the web and from here you can decide that whether you want to create a strong social media presence of yourself which will allow your patients to have a closer view of your personality, or you can branch out and give though leadership to get published in blogs and other websites.